Soar and shine: in my digital branding process I use deeply imaginative and dynamic brandstorming creative visualization tools and techniques, aiming to bring out the full value and authentic brilliance of a brand, guiding its strategic vision, voice and quality of its digital identity.

PHASE ONE

THE VEHICLE: REVEALING THE ESSENCE

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Evaluation and analysis of:

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  • Online presence & digital brand identity

  • Existing content inventory, gap and performance

  • Quality of its current and potential social relationships and networks

  • Digital presence of referential brands 

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OUTCOME: Revealing and Inspiring diagnosis, leading to PHASE TWO.

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PHASE TWO

THE MAP: DEFINING THE DIRECTION

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Identifying the vision, goals and expectations, needs and motivations, obstacles and challenges, potential and direction through creative visualization sessions with key stakeholders.

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Translating the various inputs, information, insights and ideas into a practical and tailored reality, a holistic roadmap with a clear direction and strategic vision.

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OUTCOME: Map of Internal and External Action Plans and Communication Strategies, leading to PHASE THREE.

PHASE THREE

THE SKY: REACHING THE POTENTIAL

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Amplifying your voice and creating lasting and meaningful constellations (relationships). 

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Sharing your brand story with a defined, authentic and inspiring message.

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OUTCOME: Defined core content and communication strategies  with clear objectives, brand values, consistent visual identity and tone, including:​

  • Innovation platform development 

  • Social media development 

  • Content curation and production

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Drawings courtesy of Leonardo da Vinci!