Soar and shine: in my digital branding process I use deeply imaginative and dynamic brandstorming creative visualization tools and techniques, aiming to bring out the full value and authentic brilliance of a brand, guiding its strategic vision, voice and quality of its digital identity.
THE VEHICLE: REVEALING THE ESSENCE
Evaluation and analysis of:
Online presence & digital brand identity
Existing content inventory, gap and performance
Quality of its current and potential social relationships and networks
Digital presence of referential brands
OUTCOME: Revealing and Inspiring diagnosis, leading to PHASE TWO.
THE MAP: DEFINING THE DIRECTION
Identifying the vision, goals and expectations, needs and motivations, obstacles and challenges, potential and direction through creative visualization sessions with key stakeholders.
Translating the various inputs, information, insights and ideas into a practical and tailored reality, a holistic roadmap with a clear direction and strategic vision.
OUTCOME: Map of Internal and External Action Plans and Communication Strategies, leading to PHASE THREE.
THE SKY: REACHING THE POTENTIAL
Amplifying your voice and creating lasting and meaningful constellations (relationships).
Sharing your brand story with a defined, authentic and inspiring message.
OUTCOME: Defined core content and communication strategies with clear objectives, brand values, consistent visual identity and tone, including:
Innovation platform development
Social media development
Content curation and production
Drawings courtesy of Leonardo da Vinci!